About Us

JoeFrex GmbH in Nuremberg

Like so many ideas, JoeFrex started small, almost playfully. First of all, in a completely different area. Technical curiosity, inventiveness and great technical talent led the later company founder Jörg F. Rexroth to recreate or convert furnishings and decorative objects in his hobby cellar. He constantly developed new, original design ideas and creations, which were well received by family and friends and led him to set up a suitable workshop in 1990. He experimented with unusual materials, shapes and structures and created original objects, furniture and everyday items - unique pieces of astonishing individuality that also captivated with their perfect craftsmanship and functional imagination. At the same time as this activity, he also completed a degree in industrial engineering, but remained a practitioner, inventor and inventor with heart and soul.

A rather coincidental event brought a turning point: a friend asked Jörg Rexroth to build him a tee box for his espresso machine. The order was carried out successfully and with the usual stylish perfection, and word quickly spread about this service, even among experts, and Jörg soon realized that there was a previously almost unexplored market for high-quality, elegant coffee and espresso accessories as well as designer-level accessories existed, in which he began to specialize from then on. 
He developed an attractive product range that, in addition to his now classic tee containers, also included other high-quality products such as brew drawers, espresso tampers, tamping stations and all sorts of barista utensils, which were almost always designed and conceived by him. With sensitivity and care, he slowly but steadily integrated his program into the emerging market. 
Because of his growing success, he founded [JoeFrex]® in 1996, with a dynamic team of qualified employees, and his company has since become a household name in the world of espresso fans, baristas and specialist retailers, guaranteeing the highest quality, reliability and design originality. His top priorities are customer satisfaction, efficient service and constant innovation. Customers from all over the world appreciate his personal commitment to new ideas and concepts, his idealism and his passion, which have only increased since his early days in the hobby cellar.